Starwood to Open Aloft-Element Hotels

With all the demand for mass market brand names increasing, Starwood Hotels & Resorts Worldwide Inc. (HOT) recently announced programs for a dual-branded hotel development in Boston involving its Aloft plus Element brands. Both the hotels are usually scheduled for a 2016 opening.

The 330-room Aloft Boston Waterfront and 180-room Element Boston Waterfront will be located on D Street, directly across the Boston Convention & Exhibition Center. Asset manager, Ares Management, and commercial real estate corporation, CV Properties, will partner for your ownership and development of the qualities.

The hotels is going to be located at a convenient distance through Logan International Airport and the Back Bay, the financial district. Further, both properties will be in close proximity to leading attractions including Quincy Market and Faneuil Hall. This will be the second Aloft-Element double hotel development in Boston, following the Aloft and Element Lexington opened up in 2008.

In fact , the increasing demand for the Element brand has prompted Starwood to develop dual-branded hotels featuring these two brand names in key urban locations. In 2017, Starwood will open an Aloft–Element dual branded hotel in the Tobacco Dock region of Eastern London, marking the Element brand’s debut in the U. K.

The concept of dual branded resorts has become increasingly more popular with developers plus hotel companies like Hilton Worldwide Holdings Inc. (HLT) and Marriott International, Inc. (MAR) over the past two years, driven simply by investor and traveler demand designed for select-service and extended-stay segments. Additionally , the cost-savings that result from writing construction and operational expenses acts as an added advantage.

Starwood is also looking to expand its Element brand by opening 15 more hotels by 2017-end. In addition to domestic expansion, Starwood also has plans in order to launch the brand in Australia and China. The company plans in order to double its portfolio in the upcoming 2 years and the 15th Element top quality hotel is slated to open afterwards this year.

With these contemporary brands such as Element and Aloft, Starwood is seeking to grab a major fraction of the Lifestyle sector. By 2015, the demand for mass market lifestyle brands are projected to increase buoyed by their exclusive offerings.

Starwood currently carries a Zacks Rank #3 (Hold). A better-ranked stock in the same sector will be Intercontinental Hotels Group plc (IHG) sporting a Zacks Rank #2 (Buy).

Read the Full Research Record on HOT
Read the Full Research Report on HLT
Read the Full Research Report upon MAR
Read the Full Analysis Report on IHG

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With the demand for mass market brands increasing, Starwood Hotels & Resorts Globally Inc. (HOT) recently announced plans for a dual-branded resort development in Boston involving its Aloft and Element brands. Both hotels are scheduled for a 2016 opening.

The 330-room Aloft Boston Waterfront and 180-room Element Boston Waterfront will be located on D Street, directly across the Boston Convention & Exhibition Center. Resource manager, Ares Management, and commercial real estate company, CV Properties, will partner for the ownership and progress the properties.

The particular hotels will be located at a easy distance from Logan International Airport as well as the Back Bay, the financial district. Further, both the properties will be in close proximity to leading attractions including Quincy Marketplace and Faneuil Hall. This will be the second Aloft-Element dual hotel development in Boston, after the Aloft and Element Lexington opened in 2008.

In fact , the increasing demand for the Element brand has prompted Starwood to develop dual-branded hotels featuring these two brands in key urban locations. In 2017, Starwood will open an Aloft–Element dual top quality hotel in the Tobacco Dock area of East London, marking the particular Element brand’s debut in the U. K.

The concept of double branded hotels has become increasingly more popular with developers and hotel companies such as Hilton Worldwide Holdings Inc. (HLT) plus Marriott International, Incorporation. (MAR) over the past 2 yrs, driven by investor and tourist demand for select-service and extended-stay segments. Additionally , the cost-savings that result from sharing construction and functional expenses acts as an added advantage.

Starwood is also looking to expand its Element brand by opening 15 more hotels by 2017-end. In addition to domestic expansion, Starwood also has plans to launch the brand in Germany and China. The business plans to double its portfolio in the upcoming 2 years and the 15th Element branded hotel is slated to open later this year.

With these contemporary brands such as Element and Aloft, Starwood is wanting to grab a major fraction of the Lifestyle field. By 2015, the demand designed for mass market lifestyle brands are usually projected to increase buoyed by their special offerings.

Starwood presently carries a Zacks Rank #3 (Hold). A better-ranked stock in the exact same sector is Global Hotels Group plc (IHG) sporting a Zacks Position #2 (Buy).

Read the Full Research Report on HOT
Read the Full Research Report upon HLT
Read the Full Analysis Report on MAR
Browse the Full Research Report on IHG

Zacks Investment Research

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