Starwood Aloft Enters Dalian

To be able to ramp up its presence in the prospering Chinese market, leading hotelier, Starwood Hotels & Resorts Worldwide Inc. (HOT) recently unveiled a property named Aloft Dalian in Dalian, Northeast China. This marked the entry of Aloft, one of Starwood’s contemporary resort brands, in the city of Dalian.

Aloft Dalian, owned by Dalian Yifang Group Co. Limited., comprises more than 314 rooms. It provides essential and exclusive amenities for both business and leisure tourists. Positioned in the heart of Dalian’s industrial district, the hotel is easily accessible from Dalian Zhoushuizi International Airport (”DLC”) and major commercial and industrial zones of the city. The hotel is also well connected with several popular sightseeing spots of the city.

China is set to result in a recovery in global tourism and by 2020 it is expected to become the world’s largest travel destination. Starwood looks forward to tap this particular opportunity.

We think the opening of the latest real estate is a strategic fit as Dalian is a key financial hub of the country and is also known for its panorama. The tourism industry in Dalian has been rapidly developing with broad variety of hotels serving the domestic and international tourists. To boost its tourism industry, the city now offers a 72-hour visa-free stay. These factors warrant the company’s decision to broaden in the city.

Starwood has set a new trend within hotel designs with the Aloft brand name and has spread its operations globally with more than 70 hotels since the launch in Jun 2008. In the five years of journey, Aloft offers performed satisfactorily in terms of guest satisfaction, reflecting the brand’s strength and growing popularity.

The Aloft concept is in sync using the preference of modern travelers who look for a unique experience. Its affordable price point in the mid-market hotel category can be another reason for its increasing popularity. The hotelier currently boasts as many as six Aloft-branded hotels exclusively in China.

The company presently includes a short-term Zacks Rank #3 (Hold). Other players in the hotel sector, which look attractive at current levels, include Home Inns & Hotels Management Inc. (HMIN), Marriott Vacations Worldwide Corp. (VAC) and Marriott International, Inc. (MAR). While Home Inns & Hotels carry a Zacks Position #1 (Strong Buy), Marriott Holidays Worldwide and Marriott International keep a Zacks Rank #2 (Buy).

Read the Full Research Report on HOT
Read the Complete Research Report on VAC
Read the Full Research Report on MAR
Read the Full Analysis Report on HMIN

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In order to ramp up its presence in the flourishing Chinese market, leading hotelier, Starwood Hotels & Resorts Worldwide Inc. (HOT) recently unveiled a house named Aloft Dalian in Dalian, Northeast China. This marked the entry of Aloft, one of Starwood’s contemporary hotel brands, in the associated with Dalian.

Aloft Dalian, owned by Dalian Yifang Team Co. Ltd., comprises more than 314 rooms. It offers essential and special amenities for both business and leisure travelers. Positioned in the heart of Dalian’s commercial district, the resort is conveniently accessible from Dalian Zhoushuizi International Airport (”DLC”) and major commercial and industrial zones of the city. The hotel is also well connected with several popular sightseeing areas of the city.

China is set to bring about a recovery within global tourism and by 2020 it really is expected to be the world’s largest travel destination. Starwood looks forward in order to tap this opportunity.

We believe the opening of the latest property is a strategic match as Dalian is a key financial hub of the country and is also reputed for its landscape. The tourism sector in Dalian has been rapidly establishing with wide range of hotels serving the domestic and international tourists. To improve its tourism industry, the city at this point offers a 72-hour visa-free stay. These factors justify the company’s choice to expand in the city.

Starwood has set a brand new trend in hotel designs using the Aloft brand and has spread the operations globally with more than 70 resorts since its launch in Jun 2008. In its five years of journey, Aloft has performed satisfactorily in terms of guest satisfaction, reflecting the brand’s strength and growing popularity.

The Aloft concept is within sync with the preference of modern tourists who seek a unique experience. The affordable price point in the mid-market resort category is another reason for its increasing popularity. The hotelier currently offers as many as six Aloft-branded hotels exclusively in China.

The company presently has a short-term Zacks Position #3 (Hold). Other players in the hotel industry, which look attractive at current levels, include Home Inns & Hotels Management Inc. (HMIN), Marriott Vacations Worldwide Corp. (VAC) and Marriott International, Inc. (MAR). While Home Inns & Hotels carry a Zacks Rank #1 (Strong Buy), Marriott Vacations Worldwide and Marriott International hold a Zacks Position #2 (Buy).

Read the Complete Research Report on HOT
Read the Full Research Report on VAC
Read the Full Analysis Report on MAR
See the Full Research Report on HMIN

Zacks Investment Research

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