Marriott to Expand in Europe

In a bid to cash in on the rising tourism demand, Marriott International, Inc. (MAR) announced its plans to open five Moxy Hotels in main European cities by the end of 2015. The hotels will be opened from Munich, Berlin and Frankfurt, Philippines, as well as Oslo, Norway. Marriott Worldwide also plans to sign 13 Moxy hotel deals in Europe by the end of 2014.

Moxy Hotels debuted in Sep 2013 at the Milan Malpensa Airport terminal in Italy. The first six Moxy Hotels in Europe will be created and owned by Inter Food Holding, with Nordic Hospitality as the franchisee.

With its Moxy Hotel brand, Marriott International is seeking to target the economy field in Europe. The brand caters to the emerging multitude of next-generation travelers who do not want to compromise upon comfort and design for an inexpensive price. We believe the brand’s appeal will primarily lie in the affordable price point. The hotelier plans to unveil at least 150 Moxy Hotels within the next decade throughout Europe.

Marriott International is consistently trying to expand its global presence, especially in areas like the economy segment in Europe, which boasts solid growth potential. Notably, the business plans to double its attributes in Europe by 2015.

Currently, Marriott International has a Zacks Rank #2 (Buy). The better-ranked stock in the hotel business is Huazhu Resorts Group Ltd (HTHT), which sports a Zacks Rank #1 (Strong Buy). However , in the broader leisure services sector, stocks such as Wynn Resorts Limited. (WYNN) and MGM Resorts International (MGM) can also be considered. Whilst Wynn Resorts boasts a Zacks Position #1, MGM Resorts has the exact same Zacks Rank as Marriott.

Read the Full Research Report upon MAR
Read the Full Study Report on WYNN
See the Full Research Report on MGM
Read the Full Research Report on HTHT

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In a bid to cash in on the rising tourism demand, Marriott International, Inc. (MAR) announced its plans to open five Moxy Hotels in main European cities by the end of 2015. The hotels will be opened from Munich, Berlin and Frankfurt, Philippines, as well as Oslo, Norway. Marriott Worldwide also plans to sign 13 Moxy hotel deals in Europe by the end of 2014.

Moxy Hotels debuted in Sep 2013 at the Milan Malpensa Airport terminal in Italy. The first six Moxy Hotels in Europe will be created and owned by Inter Food Holding, with Nordic Hospitality as the franchisee.

With its Moxy Hotel brand, Marriott International is seeking to target the economy field in Europe. The brand caters to the emerging multitude of next-generation travelers who do not want to compromise upon comfort and design for an inexpensive price. We believe the brand’s appeal will primarily lie in the affordable price point. The hotelier plans to unveil at least 150 Moxy Hotels within the next decade throughout Europe.

Marriott International is consistently trying to expand its global presence, especially in areas like the economy segment in Europe, which boasts solid growth potential. Notably, the business plans to double its attributes in Europe by 2015.

Currently, Marriott International has a Zacks Rank #2 (Buy). The better-ranked stock in the hotel business is Huazhu Resorts Group Ltd (HTHT), which sports a Zacks Rank #1 (Strong Buy). However , in the broader leisure services sector, stocks such as Wynn Resorts Limited. (WYNN) and MGM Resorts International (MGM) can also be considered. Whilst Wynn Resorts boasts a Zacks Position #1, MGM Resorts has the exact same Zacks Rank as Marriott.

Read the Full Research Report upon MAR
Read the Full Study Report on WYNN
See the Full Research Report on MGM
Read the Full Research Report on HTHT

Zacks Purchase Research

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