Resorts courting Chinese tourists with herbal tea, lucky numbers

For U. S. hotels hoping to attract big-spending Chinese travelers, it may start with learning to say “Nin Hao” but it’s also about the actual lucky numbers, unlucky colors, plus which carafes to order for the coffeemakers.

The staff at the New York Marriott Marquis resort recently got a crash course in how to welcome some of Amway China’s one, 500 guests who won motivation sales trips to New York City within April.

“We changed the carafes so these guests could make tea each morning, ” Kathleen Duffy, Marriott (NASDAQ: MAR – News) International’s Market Director of General public Relations/NYC, told CNBC. “And all of us brought in Terri Morrison, author of ‘Kiss, Bow, or Shake Fingers, ‘ to give a course for managers to learn all the cultural things we need to be aware of. ”

Through the days when its only Chinese visitors were high government authorities, the Marquis had already assigned names (Royal, Pinnacle, etc . ) to presidential suites on the 44th and 45th floors, because the amount 4 is considered unlucky in Chinese culture.

But now that many more Chinese citizens are going to the United States on business and amusement trips, Marriott International hotels, in addition to Starwood (NYSE: WARM – News) , Hilton and many other lodging brands, are working harder to boost brand recognition and make the resort visit a more important part of the Chinese tourist’s visit.

The target marketplace is big – and getting larger.

In 2013, approximately 1 . 8 million Chinese visitors visited the United States. For 2014, the particular U. S. Department of Commerce’s Office of Travel and Travel and leisure Industries expects that number to rise by 21 percent, to more than second . 1 million, with increases of approximately 20 percent per year through 2018.

Read More This country tops China’s favorite travel hotspots

Los Angeles and New York City received the most Chinese tourists in 2012, according to the Division of Commerce. And in the New You are able to region alone, Marriott has observed a 17 percent growth within 2013 over 2012 for the Chinese market, according to Robert Ambrozy, Marriott International Sales Director for the New York City region.

On an internal website for its associates, Marriott Worldwide provides tips and guidelines pertaining to properties to use to “customize, customize and cater to the Chinese traveler. ”

The suggestions are separated into categories including pre-arrival, food and beverage, guest amenities, concierge, and things to avoid, such as writing a guest’s name within red ink – which indicates death in Chinese culture.

The number eight is considered lucky in Chinese culture, so standing up out to a Chinese guest “can be as simple as what the Chicago Marriott Oak Brook did, which was to put eight chocolate coins plus candy in a small mesh bag with an attached welcome note, ” mentioned Seema Jain, director of Modern Markets and Alliances for Marriott International.

In Chicago, tourism growth from Asian markets had been up more than 30 percent in 2012; twice the national average, according to Select Chicago.

That brought the Hyatt Regency Chicago to produce a “Nin Hao” welcome program that makes sure Chinese guests checking to their room find bathrobes and house slippers, tea kettles with special tea and tea cups, a encouraged letter, maps and information brochures in Chinese and a Chinese TV channel.

The resort also tries to insure a Mandarin-speaking employee is available and, in addition to getting translation technology such as iPad plus iPhone translation apps handy, keeps a 24-hour hotline to a Mandarin-speaking translator.

Read More Leisure travel rising amongst road trippers and jetsetters

Overall, in 2012, Chinese visitors to the U. S. invested $8. 8 billion, nearly $6, 000 per visit, according to the Oughout. S. Travel Association, an industry industry group.

Nightly area rates in New York City and Los Angeles can be quite pricey, but not all that cash was spent at hotels.

Shopping, dining, sightseeing, visiting museums and spending time at leisure and theme parks are one of the top activities participated in by Chinese visitors to the U. T., according to the U. S. Department of Commerce.

And while now only about 4 percent of all outbound Chinese travelers head for the United States, “it’s a burgeoning market plus, beyond hotels, there are companies plus destination adapting their products and services to these new clients, ” Greg Staley, Vice Presidents of Communications in the U. S. Travel Association informed CNBC.

“It’s a brand new market for many destinations around the country and a vast opportunity to grow the particular U. S. economy, ” he said.

Learning much more Save the time: Hotels rush to create 12/13/14 wedding ceremony packages

-By Harriet Baskas, special to CNBC. com. Baskas is the author of seven books, including ” Hidden Treasures: What Museums Can’t or Won’t Show You, ” and the Stuck at the Airport blog. Follow her on Twitter at @hbaskas . Adhere to Road Warrior at @CNBCtravel.

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For U. T. hotels hoping to attract big-spending Chinese travelers, it may start with learning to say “Nin Hao” but it’s also regarding knowing the lucky numbers, unlucky colours, and which carafes to purchase for the coffeemakers.

The staff at the New York Marriott Marquis hotel recently got a crash program in how to welcome some of Amway China’s 1, 500 guests who earned incentive sales trips to New York City in April.

“We replaced the carafes so these guests could make tea each morning, inch Kathleen Duffy, Marriott (NASDAQ: MAR – News) International’s Market Director of Public Relations/NYC, told CNBC. “And we brought in Terri Morrison, writer of ‘Kiss, Bow, or Move Hands, ‘ to give a course pertaining to managers to learn all the cultural points we need to be aware of. ”

From the days when its only Chinese visitors were high government officials, the Marquis had already assigned names (Royal, Pinnacle, etc . ) to presidential suites in the 44th and 45th floors, since the number 4 is considered unlucky within Chinese culture.

But now that many more Chinese citizens are heading to the United States on business plus leisure trips, Marriott International hotels, as well as Starwood (NYSE: HOT – News) , Hilton and many other lodging brands, are working tougher to boost brand recognition and make the particular hotel visit a more important part of the Chinese tourist’s visit.

The prospective market is big – and achieving bigger.

In 2013, an estimated 1 . 8 million Chinese tourists visited the United States. For 2014, the U. S. Department of Commerce’s Office of Travel plus Tourism Industries expects that number to increase by 21 percent, to more than 2 . 1 million, with raises of about 20 percent per year through 2018.

Learning much more This country covers China’s favorite travel hotspots

Los Angeles and New York City received the most Chinese tourists in 2012, according to the Department of Commerce. And in the New York region alone, Marriott offers seen a 17 percent development in 2013 over 2012 for the Chinese market, according to Robert Ambrozy, Marriott International Sales Director for the New York City region.

With an internal website for its associates, Marriott International provides tips and guidelines for properties to use to “customize, personalize and cater to the Chinese traveler. ”

The suggestions are separated into types that include pre-arrival, food and beverage, visitor amenities, concierge, and things to avoid, such as writing a guest’s title in red ink – which usually signifies death in Chinese culture.

The number eight is recognized as lucky in Chinese culture, therefore standing out to a Chinese visitor “can be as simple as what the Chicago Marriott Oak Brook did, which was to put eight chocolate coins and candy in a small mesh handbag with an attached welcome note, inch said Seema Jain, director of Multicultural Markets and Alliances pertaining to Marriott International.

Within Chicago, tourism growth from Asian markets was up more than 30 percent in 2012; twice the national average, based on Choose Chicago.

That will led the Hyatt Regency Chicago to create a “Nin Hao” welcome system which makes sure Chinese guests examining into their room find bathrobes plus slippers, tea kettles with particular teas and tea cups, a welcome letter, maps and information brochures in Chinese and a Chinese TV channel.

The hotel also tries to insure a Mandarin-speaking employee is available and, in addition to having translation technology such as ipad tablet and iPhone translation apps helpful, maintains a 24-hour hotline to a Mandarin-speaking translator.

Learning much more Leisure travel rising among road trippers and jetsetters

Overall, in 2012, Chinese visitors to the U. T. spent $8. 8 billion, nearly $6, 000 per visit, according to the U. S. Travel Association, an industry trade group.

Nighttime room rates in New York City plus Los Angeles can be quite pricey, but not all of that money was spent at hotels.

Shopping, dining, sightseeing, visiting museums and spending time at amusement and theme parks are among the top activities participated within by Chinese visitors to the Oughout. S., according to the U. S. Division of Commerce.

And while right now only about 4 percent of outbound Chinese travelers head for the United States, “it’s a burgeoning marketplace and, beyond hotels, there are companies and destination adapting their products plus services to these new clients, ” Greg Staley, Vice Presidents of Marketing communications at the U. S. Travel Association told CNBC.

“It’s a new market for many destinations around the country and a vast opportunity to develop the U. S. economy, inch he said.

Read More Save the particular date: Hotels rush to create 12/13/14 wedding packages

-By Harriet Baskas, special in order to CNBC. com. Baskas is the writer of seven books, including inch Hidden Treasures: What Museums Can’t or Won’t Explain to you, ” and the Stuck at the Airport blog. Follow her on Twitter at @hbaskas . Follow Road Warrior at @CNBCtravel.

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  • The 12 best graduation speeches ever: Jobs to Colbert
  • Can’t sell your home? How about renovating
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